Marketing Lead - Beauty & Skincare Live Commerce

Are you a dynamic and results-driven Marketing Lead with a passion for beauty and skincare? Our client, a forward-thinking company in Jakarta Utara, is seeking a strategic leader to drive revenue performance and build live commerce initiatives for their rapidly growing beauty and skincare brand. In this role, you'll work closely with cross-functional teams to develop and execute data-driven marketing strategies that will captivate audiences and boost sales. Join us and be part of a company that values innovation, creativity, and excellence.

As the Marketing Lead, you'll spearhead our live commerce efforts, leveraging platforms like Tokopedia Live, Shopee Live, and Instagram Live to engage with customers in real-time. You'll analyze market trends, identify opportunities, and implement campaigns that drive engagement and conversions. With a strong background in digital marketing and a keen understanding of the beauty and skincare industry, you'll be instrumental in shaping our brand's growth and success.

📋 Tanggung Jawab Pekerjaan

• Develop and execute data-driven marketing strategies to drive revenue growth and enhance brand visibility.
• Lead and manage a team of marketing professionals to ensure the successful delivery of marketing campaigns.
• Spearhead live commerce initiatives, including planning, executing, and optimizing live shopping events on platforms like Tokopedia Live, Shopee Live, and Instagram Live.
• Analyze market trends, consumer behavior, and competitor activities to identify opportunities and implement effective marketing strategies.
• Collaborate with product, sales, and creative teams to develop compelling marketing content and campaigns.
• Monitor and report on key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and make data-driven decisions.
• Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing to drive innovation and continuous improvement.
• Build and maintain strong relationships with key stakeholders, including influencers, media partners, and industry associations.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in marketing, with a strong focus on digital marketing and live commerce.
• Proven track record of successfully driving revenue growth and enhancing brand visibility through data-driven marketing strategies.
• Excellent knowledge of digital marketing tools and platforms, including Google Analytics, Facebook Ads Manager, and live commerce platforms like Tokopedia Live, Shopee Live, and Instagram Live.
• Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
• Excellent communication, leadership, and teamwork skills, with the ability to inspire and motivate a team.
• Familiarity with the beauty and skincare industry, including its trends, target audiences, and competitive landscape.
• Certification in digital marketing or related field is a plus.

🛠️ Keahlian

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